KTULU LABS
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KTULU LABS · SERVICE INFORMATION

About Ktulu Labs

Business strategy advice, one considered question at a time.

Last updated: 9 November 2026

A different perspective on your business

Ktulu Labs provides a written strategic perspective on a single business question. Share your business context and the decision you are facing; we review whether we can help before asking you to pay.

Our service is a focused strategic diagnostic, rather than an ongoing consulting engagement. Each accepted question receives one considered written answer.

Service and payment responsibilities

Ktulu Labs reviews questions and delivers the advisory response. Etaya Innovations Private Limited (Etaya) collects payments on behalf of Ktulu Labs through its Razorpay merchant account and coordinates payment administration and applicable refunds.

Etaya also uses this merchant account for KriyaX. A payment collected for Ktulu Labs purchases the Ktulu advisory service only; it does not purchase a KriyaX product or subscription.